The Economic Impact of VOD Services in Australia 2022

Video on-demand (VOD) services were launched later in Australia compared with other countries but already make important direct and indirect economic contributions to the country’s audiovisual (AV) industry. VOD services make significant investments in Australian content and the AV industry, creating jobs and promoting local content. VOD services are in high demand from consumers. This drives investment by VOD services in high quality productions made in Australia that they can then showcase to global audiences.