Penola Looks to Tourism Boost as Netflix Films My Brilliant Career
Long‑running Australian screen productions continue to deliver lasting economic benefits beyond the screen, reinforcing Australia’s reputation as both a production destination and a tourism driver. More than a decade after McLeod’s Daughters wrapped, filming locations in South Australia remain tourism drawcards, supporting local businesses and regional economies.
This legacy effect is now being extended through new streaming productions, with Netflix’s adaptation of My Brilliant Career currently in production across South Australia. Backed by state government support and the South Australian Film Corporation, the project highlights how screen investment translates into jobs, accommodation demand, and long‑term visitor interest for regional communities.
From iconic television series to premium global streaming productions, Australia’s screen industry continues to generate cultural impact while delivering tangible economic returns for local regions.
